Testimonial from a School Principal
Praise from a school-client
"Micke Muhr has been a great resource for our high school for 3 semesters. He has both given lectures to staff, but above all he has worked with our students and especially with the students who had a particularly difficult time at school. He has worked with their self-image and through various tools made them see their capacity and strength instead of seeing their difficulties. Micke worked based on the idea of capturing the students' passion and from there coaching them on to see how all school subjects are keys to realizing their passion. Micke is a resource for schools and above all for the students who otherwise think school is a struggle, gives them renewed self-confidence and helps them see school as an opportunity to achieve their dream." —
Therese Wallén, Founder & Principal at Andreas High School in Sweden
Praise from a Billion Dollar Empire Founder
“I’ve noticed that the students who struggle the most often turn out to be the most successful entrepreneurs. They possess so much energy, passion, and innovative ideas that they often find success. Mikael's concept with ADHD Staden—to harness the potential of these individuals as innovative doers—is an idea I wholeheartedly support.” –
Percy Nilsson , Sweden’s SEK-billionaire networth tycoon and hockey legend, the founder of Hyllie—a 900-acre town in the heart of Malmö City, home to his iconic Malmö Arena, which hosted Eurovision 2024. He also founded a nationwide elite hockey team, the Redhawks, which won the Swedish gold championship.
Praise from the founder of one of the world’s first social media communities
“Micke is born for the stage, with his inspiring stories driven by such fire and exuberant energy. The incredible feats in his life story, along with many others, reveal an incredible untapped resource. He opened my eyes to something I, as an CEO and internet entrepreneur, had no idea about. He has given me a new awareness that I will greatly benefit from as I build and lead organizations. “
Rickard Eriksson, Multi-Award Winning IT Entrepreneur & Founder of LunarStorm, the world's first social medium on the web, started in the 90s. A phenomenon that 2 million out of 8 million Swedes grew up with digitally. The forerunner of Facebook & MySpace.
Live On TV Comment
“You make us jealous. You make us want to have ADHD.”
— TV Hosts, Good Morning Sweden
Micke Muhrs' legendary marketer friend Caj Malmros — the serial entrepreneur behind the Stockholm Water Festival — once glued a real bus to a landmark building in central Stockholm, just like in the image below, to promote coffee. He taught Micke Muhrs, as a protégé, for 15 years how to create unforgettable marketing concepts. Since then, Muhrs has developed the ADHD-Staden concept and worked with some of Sweden’s most iconic figures.
