Parent Lab: for parents of creatively gifted, high-energy children.

The world’s first creative performance lab for iconic parents raising the Next Gen of ADHD-powered culture shapers, innovators, and showbiz minds.

What Is Parent Lab?

A private monthly membership that pairs you 1-on-1 with Micke Muhr, founder of ADHD-Staden and international creative strategist. You’ll receive tailored support and strategic coaching to:

  • Understand your child’s energy and learning style

  • Build ADHD-harmonized routines at home

  • Guide your child toward confidence and future creative careers

This is not therapy. It’s visionary parenting training for the Next Gen of pop culture shapers, entrepreneurs, creators, and leaders.

References and Testimonials.

Book your family's first meeting today.

We help parents raise icons — not fit them into boxes.

Is your child 8 or older, bursting with energy, creativity, and restless drive?

Do your child have ADHD and a spark, that can be channelled in creativity, storytelling, innovation, or entrepreneurship — but struggle to find the right path?

You’re invited to join ADHD-Staden Parent Lab, the world’s first creative coaching subscription designed for parents like you — helping you unlock your child’s unique rhythm, build confidence, and prepare your child for future creative success.

Together we discover, how your child can become an Adventure Captain!

Together we help your child prepare for success in creative pop culture and business, in roles where hyperactive talent, feels natural.

These are the creative talent professions we help you prepare your child for.

  • Media and Entertainment Personality

  • Creative Athlete for Entertainment

  • Startup Founder

  • Visual Artist

  • Actor and Performer

  • Art Director

  • Expedition Explorer and Adventure Storyteller

  • Screenwriter / Songwriter

  • Music Producer and Sound Engineer

  • TV Host and News Anchor

  • Advertising Creator

  • Visionary Executive Producer / Project leader

  • Creative Officer / team-cheer leader

Testimonial From The Builder of Malmö and Los Naranjos, Marbella.

“I’ve noticed that the students who struggle the most often turn out to be the most successful entrepreneurs. They possess so much energy, passion, and innovative ideas that they often find success. Mikael's concept with ADHD Staden—to harness the potential of these individuals as innovative doers—is an idea I wholeheartedly support.” –

Percy Nilsson , Sweden’s SEK-billionaire tycoon and hockey legend, the founder of Hyllie—a 900-acre town in the heart of Malmö City, home to his iconic Malmö Arena, which hosted Eurovision 2024. He also founded a nationwide elite hockey team, the Redhawks, which won the Swedish gold championship.

Testimonial from a School Principal

Praise from a school-client

"Micke Muhr has been a great resource for our high school for 3 semesters. He has both given lectures to staff, but above all he has worked with our students and especially with the students who had a particularly difficult time at school. He has worked with their self-image and through various tools made them see their capacity and strength instead of seeing their difficulties. Micke worked based on the idea of capturing the students' passion and from there coaching them on to see how all school subjects are keys to realizing their passion. Micke is a resource for schools and above all for the students who otherwise think school is a struggle, gives them renewed self-confidence and helps them see school as an opportunity to achieve their dream." — 

Therese Wallén, Founder & Principal at Andreas High School in Sweden

The picture is from a newspaper about the 12 year old Micke and his friend as skateboard rebells.

Why We Started — and Why It’s Unique

Micke Muhr was a restless, impulsive kid labeled a failure by school systems. But later, meeting Sweden’s biggest cultural icons, he saw they shared his energy — they just had the right mindset and creative systems.

That inspired him to build ADHD-Staden — a place that translates ADHD energy into creative power.

Parent Lab brings this philosophy home, giving you tools to support your child’s growth early, before the world tells your child to hide his / her brilliance.

What Your Child Can Be Guided Toward

We help you nurture early interest and skills in:

  • Music & DJing

  • Acting, Storytelling, & Performing

  • Inventing & Prototyping

  • Writing & Content Creation

  • Startup Thinking & Business Ideas

  • Creative Leadership & Social Confidence

This is not about careers yet — it’s about building the inner system they’ll later use to thrive as creatives, leaders, and doers.

Personalized monthly membership

Through 60 minutes of personalized weekly coaching, we’ll focus on:

  • Tailored strategies to encourage and support your child’s creativity.

  • Mentorship to shape your child into a future leader in creative industries.

  • Exploring career paths that match your child’s unique talent and skill level.

  • Creating a family environment that nurtures creativity and growth.

As part of this service, you’ll also receive a tailored session each week, specifically focused on maximizing your child’s ADHD-driven creative energy. This session will give you the tools and support to channel their energy into productive, innovative pursuits.

With this service, you’ll be fully equipped to mentor your child to thrive creatively.

Price per month

€500

Price for trial session

€100 for 60 minutes

The Adventure Captain Session

In a 60-minute tailored workshop, we will discover the natural Creative Avatar that your child embodies. We refer to this avatar as the Adventure Captain, enabling your child to focus on their creative strengths instead of the medical label ADHD. This session will explore your child's learning style, creative and mental rhythms, and social role within a group. Additionally, we will discuss how your household can be designed and family activities can be planned around the rhythm of this Avatar.

Price per session

€100

What You Get

Weekly 1-on-1 Coaching Calls (60 min)

Engage in personal strategy sessions with Micke to unlock your child’s creative rhythm, allowing you to parent with insight and confidence.

Home Rhythm Mapping & Creative Support

Learn to shape your family life around your child’s natural energy, making focus and flow more accessible for everyone.

The Adventure Captain Workshop

Participate in a one-time discovery session to identify your child’s unique Creative Avatar—encompassing their social role, learning style, and strengths—enabling you to nurture their talents authentically.

Practical Tools & Exercises

Receive tailored activities, project templates, and creative challenges designed to ignite your child’s imagination and resilience.

Parent Community & Live Q&A

Join a supportive network of like-minded parents and take part in live sessions with Micke, where he addresses your pressing questions.

Pricing

Monthly Parent Lab Membership

  • 4 x private weekly sessions

  • Support materials + coaching tools

  • Email follow-ups with ideas, strategy & home exercises
    €500 / month — Book Now

Adventure Captain Session

  • 60-minute workshop to map your child’s Creative Avatar & family rhythm
    €100 / session — Book Now

Trial Session

  • 60-minute introductory call with Micke

  • No commitment, just explore
    €100 / session — Try it Out

Meet Your Trainer

Meet Micke Muhr

Your trainer, Micke Muhr, has pitched groundbreaking ideas to moguls in Sweden, Hong Kong, London, the USA, and beyond. One of his business concepts took first place at Pitch Gothenburg. He’s taught creative brainstorming to Volkswagen Group executives, marketed on national TV and radio, and built networks and creative ecosystems that only a select few will ever experience.

By working with him, you’re not just getting advice—you’re getting access to networks and ecosystems that are off-limits to most.

Learn more about Micke and how he has crafted this concept, to help you release your creative potential.

Why is this the go to solution for your family?

Your child was born with creative abilities that stand out from the norm—abilities that schools and society often don’t know how to nurture. These gifts are an untapped source of potential that your child has been unknowingly enriched with.

Due to ADHD, your child thrives only when embracing their creative self. We help you rediscover how your child was born for social adventure and guide him / her to develop visionary thinking and socially engaging talents.

We’ll turn these talents into real-world professions like DJ, Artist, Actor, Entrepreneur, Advertising Director, and Writer.

We help parents raise icons — not fit them into boxes.